Google My Business Local SEO

Google My Business (GMB), now referred to as Google Business Profile (GBP), is a key tool for local SEO. It helps businesses show up on Google Search and Google Maps when people are searching for products or services you offer in your area. Here's how to optimize your GMB Profile for local SEO.

Complete Your Profile Information: Business Name: Use your real business name (no keyword stuffing). Address: Ensure your business address is accurate. If you're a service-area business, make sure to indicate the areas you serve. Phone Number: Use a local phone number that matches your area code for better local relevance. Website URL: Link to your business’s website or a landing page. Business Hours: Keep these updated regularly to avoid confusing customers. Categories: Choose the primary and additional business categories that best describe your business. Be specific.
Attributes: Add any relevant business attributes (e.g., “Wheelchair accessible,” “Free Wi-Fi”).
Add High-Quality Photos: Upload a variety of photos, including your storefront, products, employees, and inside/outside images. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.
Write a Compelling Business Description: Include a concise description of your business, highlighting services/products, what makes you unique, and keywords relevant to your industry. However, avoid keyword stuffing.
Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews and always respond to reviews—both positive and negative. This builds trust and improves your rankings. Use reviews as an opportunity to gather feedback and improve customer experience.