Achieving and maintaining a strong ranking on Google My Business over the course of a year requires ongoing attention, strategy, and optimization. The ranking of your GMB profile plays a crucial role in how easily customers can find your business through Google Search and Google Maps, which directly impacts customer engagement and sales. Here’s what you need to know about maintaining and improving your Google My Business ranking over a year:
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To maintain or improve your Google My Business ranking over one year, consider implementing the following long-term strategies:
Consistency is Key: Regularly update your GMB listing with fresh content, such as posts, offers, and photos. Businesses that stay active and current on their profiles are favored by Google’s algorithm.
Track Insights: Use GMB insights to monitor how customers are interacting with your listing. This data can help you understand what’s working, what’s not, and where you can adjust your strategy to maintain or improve your ranking.
Build Local Citations: Over time, gather consistent business listings (citations) across relevant local directories. This helps build your authority in the local search ecosystem, contributing to higher rankings in local search results.
Use Google Ads (Optional): If you’re looking for a quicker boost in visibility, Google Ads can help increase traffic to your GMB listing, which may have a positive impact on organic ranking over time.
Google Autocomplete: When you start typing a query into Google, it suggests popular searches based on what you’ve typed. This can give you keyword ideas that people are actually searching for. Related Searches: At the bottom of Google’s search results page, you’ll see a list of related searches. This can give you more keyword ideas and show you what people are searching for in your niche.