Google My Business (GMB) Account Maintenance

Google My Business (GMB) is a free tool offered by Google to help businesses manage their online presence across Google Search and Google Maps. Unlike paid services like Google Ads, GMB itself does not require a subscription. However, there are certain additional services and features you might use through Google, like Google Ads or Google Workspace, which do require a subscription and need renewal.

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Google My Business (GMB) itself is a free platform, allowing businesses to manage their online presence across Google Search and Maps. However, if you’re using additional paid services connected to your GMB account—such as Google Ads, Google Workspace, or third-party tools for advanced features like reputation management or analytics—these may require a subscription renewal. Staying on top of these renewals ensures your business maintains visibility and the tools necessary to interact with customers seamlessly.

Steps to Renew or Manage a Google Business Profile Subscription:

1. Sign in to your Google Business Profile:

   • Go to the Google Business Profile page.
   • Log in using the Google account associated with your business.

2. Check for Active Subscriptions:

   • If you have any paid services (like Google Ads), you can view them from the “Billing” section of your Google Ads account.
   • For features like Google Ads that you use in conjunction with your Business Profile, check their status and renewal dates through your Google Ads account.

3. Update Payment Information (if needed):

   • Ensure your billing info is up to date in the Google Payments Center.
   • If a service or subscription is about to expire, Google will usually prompt you to update payment details to avoid disruption.

4. Upgrade or Purchase Additional Features:

   • If you're interested in advanced features or tools (like Google Ads), you may want to explore upgrading your account or adding new services.